About us

My Bijou definition noun 1.	a small dainty usually ornamental piece of delicate workmanship   2.	something delicate, elegant, or highly prized  3.	“My Bijou” an Australian unisex children’s brand that sources individual artists to hand paint super cute fabric designs. Clothing is of (1)delicate workmanship and (2)highly prized. Personalised balance bikes and trikes are awesome


The mum behind My Bijou - Elissa
Elissa Ashcroft My Bijou

I wanted to create a unisex children's clothing brand that was simple, practical and original. I have always loved art. Growing up, I imagined becoming an artist (along with a million other ideas) but I just don't have the patience for it! My idea to bring local artists into my brand is the perfect fit for my universal kids clothing designs. My pieces are edgy but very simple. The hand painted fabric designs from these collaborations will bring my clothing to life. My brand is a platform to let the paintings shine. I decided to include the artists' names on the clothing and their stories on my website to give people an insight to their lives. You can see the personality that has gone into the clothing. Read the artists' story, check out their other art works, really appreciate the whole process and become a fan of these creative geniuses.


Elissa x